VISION

To be the most exceptional luxury brand partner in South Africa

MISSION

Improving lives by providing the best service and experience for our people and our customers:

  • To provide the best possible standards of service excellence
  • To represent and uphold the image of all our brands
  • To be an employer of choice. Our organisation’s heartbeat is its people
  • To look after the best interests of our shareholders through cultivating financial sustainability

VALUES

PCG are driven by core CAVI values that blend into PCG’s personal style, placing importance on the following:

  • Through our Passion, we find resilience as we continue to develop and grow into our best selves.
  • Our People are a great source of pride to us and we know that there is power in every individual and their story.
  • Our Performance is streamlined and dynamic, and we work with efficiency and drive as a unit of like-minded team members.
  • Our Purpose gives us the determination we need to achieve our aims and continue to grow to be the best that we can be.

PCG strives for meaningful work and valuable results across all stakeholders, whilst remaining true to our values, so that we can make every moment authentically luxurious

OUR FOUR PILLARS OF RESPONSIBILITY

OUR PRINCIPALS

Represent their brands to the best of our ability

OUR CUSTOMERS

Provide best possible standards of service excellence

OUR PEOPLE

The heartbeat of the organisation

OUR SHAREHOLDERS

Build financial sustainability