PCG endeavours to become all that our customers deserve, by striving for the following:

• Deep understanding of Brand DNA
• Deep understanding of consumer needs
• Matching consumer requirements with brand execution
• Have a consumer centric focus to drive all aspects of brand strategy, from product development to communication
• Entrench data driven decision making in order to deliver optimal ROI
• Develop channel specific strategies by partnering with retailers
• A rounded approach to marketing with a business centric focus and an understanding of the P&L

Training is PCG’s Point of Difference for the following reasons:

• We conduct all training in-house
• We train our beauty advisors in both soft (eg. sales service and technique) and technical skills (eg. numeracy skills)
• We have state of the art training facilities in Cape Town, Johannesburg and Durban
• We recruit expert trainers and have 8 dedicated trainers in the business