BUSINESS ATTRIBUTES

Brand building

Investment in our retail staff

Strong training capability

Consumer focus

Sales drive

Marketshare growth

Investment philosophy

Win-win partnerships

MARKETING PHILOSOPHY

In PCG’s endeavour to become all that our customers deserve, we strive to:

  • Truly understand our customer’s needs
  • Match customer requirements with brand execution
  • Have a customer-centric and customer-oriented foundation
  • Deliver optimal return on investment through data-driven decision-making
  • Ensure continued best-class execution through strong partnerships

TRAINING PHILOSOPHY

Training is PCG’s Point of Difference for the following reasons:

  • We conduct all training in-house
  • We train our beauty consultants in both soft (eg. sales service and technique) and technical skills (eg. numeracy skills)
  • We have state-of-the-art training facilities in Cape Town, Johannesburg and Durban
  • We recruit expert trainers and have 10 dedicated trainers in the business
  • We have an E-Learning Platform – THE LINK

OUR KEY RETAIL PARTNERS

Department Stores

Drugstores

National Chains

Spas and Skincare

BRAND PARTNERS – OUR MILESTONES

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