BUSINESS ATTRIBUTES

Brand building

Investment in our retail staff

Strong training capability

Consumer focused

Sell out drive

Marketshare growth

Investment philosophy

Win-win partnerships

MARKETING PHILOSOPHY

PCG endeavours to become all that our customers deserve, by striving for the following:

  • Deep understanding of Brand DNA
  • Deep understanding of consumer needs
  • Matching consumer requirements with brand execution
  • Have a consumer centric focus to drive all aspects of brand strategy, from product development to communication
  • Entrench data driven decision making in order to deliver optimal ROI
  • Develop channel specific strategies by partnering with retailers
  • A rounded approach to marketing with a business centric focus and an understanding of the P&L

TRAINING PHILOSOPHY

Training is PCG’s Point of Difference for the following reasons:

  • We conduct all training in-house
  • We train our beauty advisors in both soft (eg. sales service and technique) and technical skills (eg. numeracy skills)
  • We have state of the art training facilities in Cape Town, Johannesburg and Durban
  • We recruit expert trainers and have 8 dedicated trainers in the business

OUR KEY RETAIL PARTNERS

Department Stores

Drugstores

National Chains

Specialty Retail

Spas and Skincare

BRAND PARTNERS – OUR MILESTONES

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