The NEW Essential perfume by Elie Saab: an effervesence of…
Elie Saab invented a world of absolute femininity, with a unique promise: to bring the exceptional into everyday life.
The brand is embodied by a unique man: ELIE SAAB. He is a Lebanese fashion designer born in Beirut in 1964. Ever since he was a teenager he was passionate about couture. He used to create dresses for his sisters by cutting up his family’s tablecloths and curtains! Little by little, his customer base grew: neighbours, local women and, soon enough, the whole country asked him for dresses.
In 1982, at the age of 18, ELIE SAAB opened his couture atelier in Beirut. He embarked on a successful adventure that would bring him worldwide fame and lead to what he is today: the “official couturier ” of princesses, queens, and stars, all over the world. This talented and ambitious visionary was already headed towards exceptionalism. His dresses have that extra something – utmost femininity and glamour – that turn stars into princesses and princesses into stars, making him “the king of red carpets.” ELIE SAAB first devoted himself to supremely elegant eveningwear. Today, the self-taught couturier actually runs a global empire with a wide range of designs, including Haute couture, ready -to wear, accessories and fragrances.
“AN ODE TO RADIANT FEMINITY” has become the guiding principle for the creation/development of ELIE SAAB FRAGRANCES.
ELIE SAAB reveals women for the main stage. He elevates femininity letting women’s personalities shine through.
ELIE SAAB enhances a world where femininity is sublimated. Feminity has the power to glorify everything.
“It’s not the crown we see, it’s the women.” – ELIE SAAB