ABOUT

Founded in March 1971, The Prestige Cosmetics Group (PCG) is a leading distributor of fine fragrances, cosmetics and specialised skincare in South Africa.

PCG is a proud subsidiary of CAVI Brands; the home of iconic brands focused on the Beauty, Wellness and Lifestyle Sectors in Africa.

Read More

Today we operate with the philosophy of enhancing the existing capability of every stakeholder, including partnerships with global brand owners, employees and suppliers, so that together we can become the best versions of ourselves. We work alongside our Brand Principals and Retail Partners to deliver above market growth.

Appropriate distribution and retailer partnerships are crucial to our business. We spend an enormous amount of time to maximise the consumer experience by optimising our distribution strategies and capabilities.

Through selective distribution we take care to ensure that each product is the best available and is tailored to each brand’s needs, so that we may bring luxury to our customer base.

GROWTH

2010

PCG aquired by CAVI Brands

17 Brands
50 Head Office Team
439 Doors
6 Retail Partners
1267m² Distribution Centre

2015

Build to last

17 Brands
121 Head Office Team
1500 Doors
8 Retail Partners
3386m² Distribution Centre

TODAY

The journey continues

21 Brands
135 Head Office Team
3000 Doors
11 Retail Partners
5800m² Distribution Centre

HISTORY: THE YEAR 1971

The Prestige Cosmetics Group was founded in March 1971 by Julian Musikanth and Stuart Ireland they had the vision of bringing global beauty local, by bringing international luxury products to South Africa. After the passing of Stuart Ireland in 2009, PCG was acquired by CAVI Brands in 2010.

Appropriate distribution and retailer partnerships are crucial to our business. We spend an enormous amount of time to maximise the consumer experience by optimising our distribution strategies and capabilities.

Through selective distribution we take care to ensure that each product is the best available and is tailored to each brand’s needs, so that we may bring luxury to our customer base.