Founded in March 1971, The Prestige Cosmetics Group (PCG) is a leading distributor of fine fragrances, cosmetics and specialised skincare in South Africa.
PCG is a proud subsidiary of CAVI Brands; the home of iconic brands focused on the Beauty, Wellness and Lifestyle Sectors in Africa.
Today we operate with the philosophy of enhancing the existing capability of every stakeholder, including partnerships with global brand owners, employees and suppliers, so that together we can become the best versions of ourselves. We work alongside our Brand Principals and Retail Partners to deliver above market growth.
Appropriate distribution and retailer partnerships are crucial to our business. We spend an enormous amount of time to maximise the consumer experience by optimising our distribution strategies and capabilities.
Through selective distribution we take care to ensure that each product is the best available and is tailored to each brand’s needs, so that we may bring luxury to our customer base.
PCG aquired by CAVI Brands
Build to last
The journey continues
The Prestige Cosmetics Group was founded in March 1971 by Julian Musikanth and Stuart Ireland they had the vision of bringing global beauty local, by bringing international luxury products to South Africa. After the passing of Stuart Ireland in 2009, PCG was acquired by CAVI Brands in 2010.
Appropriate distribution and retailer partnerships are crucial to our business. We spend an enormous amount of time to maximise the consumer experience by optimising our distribution strategies and capabilities.
Through selective distribution we take care to ensure that each product is the best available and is tailored to each brand’s needs, so that we may bring luxury to our customer base.